In 1914, De Leon's first Peach and Melon Festival was held, a tradition that still draws crowds each August. The Festival has four evenings and a weekend of activities including entertainers, unique family events, a street parade, an old-fashioned carnival, and lots of good-tasting watermelon, arts and crafts exhibits, and local food vendors. Auxiliary events connected with the Festival include an earth-shaking tractor pull, one of Texas' best bike rides, a sanctioned "42" tournament and a downtown celebration.